PR Opportunities

Several PR opportunities are available at Software 2008 to help maximize your company's exposure at the event. All of the following services are included at no charge for Software 2008 exhibitors:

PR Strategy and Counsel
Making an Announcement at Software 2008 ?
Meeting Rooms for Press Briefings
Media Center Hours
Media Center Location
Exhibitor Press Collateral Area
Access to the Software 2008 Press/Analyst List
Guide to Engaging the Media
Encourage Your Press/Analyst Contacts to Register
Exhibitor PR Service Partner: PR Newswire

PR Strategy and Counsel
The Software 2008 PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Software 2008 that will be of interest to your company. Contact PR Manager, .

Inclusion in Software 2008 'Preview' Press Release
Software 2008 offers an amazing audience to target for your company's new product or service announcement, and no other IT infrastructure event brings the same impressive and accessible blend of press, analysts, exhibitors and attendees together. Interop attendees are influential IT professionals who come to see the spectrum of technologies, products and solutions in one place so they can make more informed purchasing decisions.

If your company is planning on making an announcement at Software 2008, we can help you increase the exposure through an April 21 press release detailing exhibitor announcements at the event. To be included in this opportunity, exhibitors can fill out the New Product Description form in the Software 2008 Exhibitor Resource Center (PR agencies – you'll need login information from your client). The deadline for inclusion is April 7, 2008. If you would like to participate in this opportunity but not release specific details of your announcement, we can also accommodate you.

Meeting Rooms for Press Briefings
Beginning February 25^th, press meeting rooms can be reserved in one-hour increments for exhibitors who have made reservations with press/analysts during the event – to reserve a meeting room, send the following information to : company name, name and contact information of person requesting meeting, meeting time and length, and press/analyst attending the meeting. The meeting rooms are located inside the Media Center.

Media Briefing Hours of Availability:

Monday, April 28	7:30 am – 5:00 pm
Tuesday, April 29	7:30 am – 5:00 pm
Wednesday, April 30	7:30 am – 5:00 pm
Thursday, May 1	8:00 am – 3:00 pm

Media Center Location:

The Media Center is located in Ballroom F on the second level of Mandalay Bay Convention Center South.

Exhibitor Press Collateral Area
Exhibitors can also leave press kits in the Software 2008 media center for press to access beginning April 28, 2008.

Access to the Software 2008 Press/Analyst List
The Software 2008 press/analyst list is available for exhibitors beginning March 24, 2008, and can be downloaded at the Software 2008 Exhibitor Resource Center (PR agencies – you'll need login information from your client). This database will be updated and made available on a weekly basis until the event, with the final press and analyst attendee list uploaded the week after the conclusion of Software 2008. This information will give you the opportunity to set up on-site interviews and meetings prior to the event.

Guide to Engaging the Media
Develop an effective media relations strategy for the event using the Guide to Engaging the Media section of this guide, which provides recommendations for organizing media relations efforts at Software 2008.

Encourage Your Press/Analyst Contacts to Register
If you would like to encourage any of your regular press or analyst contacts to register for Software 2008, you can direct them to our press and analyst registration site.

Exhibitor PR Service Partner: PR Newswire
PR Newswire is the official news service for Software 2008. PR Newswire provides global electronic distribution, targeting, measurement, translation and broadcast services on behalf of 40,000 corporate, government, association, and other customers worldwide.

PR Newswire is extending several Special Offers to all Software 2008 exhibitors. PR Newswire’s offer includes:

Complimentary first year PR Newswire membership for all exhibitors wishing to join PR Newswire for the first time.
Automatic posting of event-related news sent via PR Newswire to all PR Newswire Web properties including PR Newswire for Journalists and the PR Newswire online news center.
Opportunity to purchase the MediaRoom ShowCase service for the event. MediaRoom ShowCase is an online pressroom – a one stop, efficiently packaged Web site that houses your press kits, event releases and important information, specifically designed for the trade show audience. It is flexible and easy-to-use, making it a must-have for Software 2008.
Exhibitors purchasing a MediaRoom ShowCase will also receive a one-time 20% discount off of their next event-related news release distributed over PR Newswire's national US1 circuit.

PR Newswire has also created a PR Toolkit that provides press release writing and distribution tips, not to mention additional special offers for new members.

If you would like more information about the many services that PR Newswire provides, please call 1-800-858-7057 or e-mail and mention Software 2008.

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