Co-Located with Interop

April 29-30, 2008
Mandalay Bay Convention Center
Las Vegas

Event-at-a-Glance

Here is a schedule of everything that's happening at Software 2008. Expo Only attendees are welcome to the Exposition, Reception and Keynotes. All Expo Plus Pass and Educational Pass attendees can attend the Conference sessions plus the Exposition, Reception and Keynotes. Attendees with an educational pass or Expo Plus Pass also get Bonus Admission to the Interop Exhibition and Interop's free sessions, including Energy Camp, Unconference, the Interop Booth Crawl and the Interop Attendee Party.

TuesdayWednesday



Tuesday, April 29
8:30 am–10:00 am
Keynotes
 Tuesday Morning Keynotes
10:00 am–5:00 pm
Software 2008 Expo
 Software 2008 Expo
10:15 am–11:15 am
Conference Sessions
 Application Delivery On Demand
 Enabling Business Innovation Through SOA Platforms
10:15 am–10:45 am
S08 Conference Sessions
 SaaS: Overcoming Change Management and Operational Challenges
10:15 am–11:15 am
S08 Conference Sessions
 Open Source Landscape
 Enterprise 2.0: What it is and Why it Matters?
 The Art of Collaborating for Innovation: Risk-Reward Partnership
 M&A Panel
10:15 am–10:45 am
S08 Industry Sessions
 How to Structure the Big Deal and Avoid Seller's Remorse
 PR 2008: Navigating the Changing Media Landscape
10:45 am–11:15 am
S08 Conference Sessions
 How KnowledgeTree Quickly Grew a Software as a Service Model Using Virtual Appliances and Amazon EC2
 Penetrating Target Accounts with Account-Based Marketing
 Reading Your Buyer's Digital Body Language: Online Marketing in a Difficult Economy
11:30 am–12:30 pm
Conference Sessions
 Grid Computing: When is it Right, When is it Deadly?
 The ROI for Social Networking
11:30 am–12:00 pm
S08 Conference Sessions
 The Impact of SOA on Traditional Middleware Technologies
11:30 am–12:30 pm
S08 Conference Sessions
 SaaS and the Third Wave
 IP Issues in Open Source: What Vendors and IT Buyers Need to Know
 The Strategic Considerations and Opportunities of Virtualization for ISVs
 Venture Capital Panel
11:30 am–12:00 pm
S08 Industry Sessions
 How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
 Making Inside Sales Work: Convert Leads to Opportunities
12:00 pm–12:30 pm
S08 Conference Sessions
 OlivaNova-The Programming Machine
 Best Practices for Building and Growing Your In-Direct Sales Channel
 Outsourcing 3.0: India, The Market and The Factory for Building Software Products
2:00 pm–3:30 pm
Keynotes
 Tuesday Afternoon Keynotes
3:45 pm–4:45 pm
S08 Conference Sessions
 RSS, Search and Enterprise Mashups: Connective Tissue for Enterprise 2.0
 The State of the Union on SOA
 The New SaaS Model: Designing, Distributing and Monetizing Applications
 How Digital Killed the Analog Store: Open Source and SAAS Solutions Virtualize Global IT Delivery
 Lost in Translation
 Leveraging Your People Assets - CEO Panel
 Enterprise Software Pricing: Approaching the Tipping Point for a Collapse?
4:30 pm–6:00 pm
Software 2008 Reception
Software 2008 Reception
Wednesday, April 30
8:30 am–10:00 am
Keynotes
 Wednesday Morning Keynotes
10:00 am–5:00 pm
Software 2008 Expo
 Software 2008 Expo
10:15 am–11:15 am
S08 Conference Sessions
 Moving to SaaS: Best Practices and Pitfalls
 SOA Case Studies
 The Convergence of Open Source and SaaS